On Saturday, I went to the Hearst Center for the Arts and attended the first event for their 2025- 1016 Writer in Residence, Felicia Babb Cass, called "Quiet Power, True Fans". It was a really cold day, and it was surprising how many people showed up; more chairs had to be brought up to the tables and we all smooshed in a bit.
The room was filled with people who are creatives, not all of whom were writers--some of us want to be or are working toward it--but everyone there had done something creative. There were photographers and artists of all stripes there. It was an energetic room.
Felicia created a space where we could learn some basic things about figuring out marketing, which is the side of this whole writing thing I am not good at. For some one who almost went to college at the Art Institute of Chicago for music P&R, back in the day when you could get a degree in something like that, you would think I would know more about how this works. But I didn't go there, I didn't get the degree, and while I feel icky about promoting my stuff, I feel less icky about it after Felicia's program.
Felicia gave us exercises to do, questions to answer, and it all felt a lot less about demographics in terms of audience, and was more about the psychology of the writers you are trying to attract to your work. There was discussion of finding your sweet spot--the thing that is your passion and your expertise; content tilt; and audience pathways--taking a stranger to curious browser to engaged reader and finally a true fan.
It was fascinating to hear what other people thought, and while some of the people in the room are already published, some were in the process, we discovered that we all are in the same boat here, so we might as well just stay in the boat for the ride and learn from each other.
Felicia suggested that we do a 90 Day plan. She suggested choosing small concrete steps, with 'a gentle rhythm outlasting heroics'. The 90 Day Plan has three parts, visibility, engagement and deepening, and we are supposed to choose one action per category and do it. So here I am, writing about this as part of one of my actions.
I had an idea about talking to people about what they deeply and truly love, even if it's something weird or unusual that people might not think that person would be into that, or be an expert in that, or whatever. Like me with basketball. I may start there and just write about the things that truly bring me joy.
I was having a problem with a throughline from BE AUTOTELIC to smitten (which is what I am temporarily, permanently, whatever calling this), and as I was driving along this morning, from therapy to go get coffee before I had to pick up my son for his therapy, I realized the through line is love and joy, like Chuck Tingle said in a post early today
BE AUTOTELIC is about loving what you do so much you do it no matter what. And smitten is about talking about what you love so much you are into it or do it no matter what. Love is the through line.
And based on how the world has been lately, love is going to continue to be the thing that gets us through.
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